WeCycle: Recycle App
Encourage recycling behavior through data tracking and process narration
Encourage recycling behavior through data tracking and process narration
ROLE
Lead Product
Designer
PROJECT TYPE
Mobile UX,
Personal Informatics
TEAM
Cecillia Zhang, Michael Grisafe,
Sybil Boone
Everyone regards recycling as a noble act; however people often get confused about how to do it properly . Even hardcore recyclers can’t figure out the exact process of recycling. The intransparency of recycling process simply makes people feel unmotivated to recycle.
WeCycle helps people understand their recycling behavior and impact with clarity. The app automatically tracks individuals’ comsumption patterns through purchase records. The data is then tranformed into actionable information such as what one can recyle, what one has recycled and how the recycled items in turn benefit others.
3 STEPS WECYCLE USES TO MOTIVATE RECYCLING BEHAVIOR
1. Build Knowledge
Grasp what is recyclable or not; Engage in the recycle process stories and their end impact.
2. Gain Personal Insights
Understand the personal habit of recycling through fun data collection and habit tracking.
3. Create a Community
Connect with the community on recycling; Learn who has the same recycle story and impact.
Track Your Recycables Automatically With an easy swipe of your credit card, WeCycle is linked to recycling records that can identifiy whether what you bought contains recycable materials or not.
Learn About Your Recycling Pattern With geo-location based records, you can easily find out where you generate recycables, and where you can recycle those items.
Grasp the ‘New Life’ Stories of Recyclables Whenever you record your recycling behavior, story cards will provide clear steps on how recyclables are transformed; you will also learn how the transformations benifit others.
Be a Fun Collector Instead The data tracking dashboard strips out the unengaging data representations. You gain a sense of collecting items through the whimsical dashboard interface
Meet Your Recycling Support Recycling is more motivating when there are buddies. Easily learn who also recycles the same things and what their stories are.
Find Out Your Accumulated Impact Whenever users record their recycling behavior, story cards will provide clear steps on how recyclable are transformed; users also learn how the transformation benifiting others’
Besides multiple research stages, I led the team through design phases including design thinking brainstorming, whiteboarding, parallel pair-designing and prototype testing. Check out my process below:
