Creating Fiery 10-Feet TV Voice Experience
& UX Researcher
I joined Amazon Fire TV team to design for the pioneering TV voice search experience. Expected to expand the unique voice experience, I looked upon the interaction possibilities of voice search, and designed user-centric product strategies for Fire TV's interactions between voice user interface and graphical user interface.
I proposed and self-led my own design and research projects, and worked closely with the UX team, PMs, and VUI designers to define the user needs, business requirements and problem space for shaping vioce interaction opportunities.
To understand Fire TV’s advantages and the system-level design language, I performed product analysis among Fire TV and competitive devices. I created an interaction design guideline for Fire TV and a competitive analysis on TV box and voice control competitors.
I conducted natural voice input research, communicated with consumer insights team and VUI designers, and looked into voice input raw data to synthesize user archetypes and voice behavioral models. It became my foundation to design, based on the narrative of user needs.
In the highly iterative process, I held design critics and research sessions to pull in designers, PMs and of course users to help me understand my design. I also used resourceful ways to test out voice design.